Glossier is a beauty brand that started with a simple idea: beauty should be about you. Founded in 2014, our journey began with a desire to create products that celebrate individuality and enhance natural beauty, rather than masking it. Born from a blog, Into The Gloss, we listened to real people and their beauty routines, which inspired us to develop skincare and makeup that truly works for everyday life.
At Glossier, we believe beauty should be fun, easy, and personal. Our values center around inclusivity, transparency, and self-expression. We prioritize clean, effective formulas and packaging that feels as good as it looks. Every product is designed to make you feel like the best version of yourself—because beauty is not one-size-fits-all.
Our mission is to democratize beauty by making high-quality products accessible and enjoyable for everyone. We envision a world where beauty is less about perfection and more about authenticity, where everyone feels empowered to define beauty on their own terms.
Trust is at the heart of what we do. Glossier products are dermatologist-tested, cruelty-free, and developed with input from our community. Millions of customers worldwide rely on our skincare and makeup, proving that beauty can be both effortless and transformative. Join us in redefining what beauty means—one routine at a time.